Case study
Aura Self AI
An AI coach and self-reflection companion.
- React
- Spring Boot
- AI Reflection
- PRM
01
Context & users
People who want to understand themselves better through daily self-reflection. [TODO: target users and how you found them]
02
The problem
Logging emotions every day is hard — it is easy to give up without something bringing you back to it.
03
My role
Independent build: I own the product end to end. [TODO: confirm — product, design, frontend, backend, timeline]
04
UX & product decisions
Inspired by Reflectly, Aura started as a reminder feature to build the daily-logging habit, then grew into a self-leadership toolkit. [TODO: user research, Figma wireframes, and the trade-offs behind adding the AI Coach, PRM and Johari Window]
05
Technical solution
A React frontend and a Spring Boot backend, with an AI Coach for reflection, a personal relationship map (PRM) and a Johari Window. [TODO: architecture details — AI provider, data storage, hosting]
06
Measurable results
A live AI-Coach platform for relationship mapping and self-reflection, evolved from a simple daily journal. [TODO: real numbers — e.g. active users, retention, journaling streaks]
07
Lessons learned
[TODO: what you learned and what you would do differently]
Have a similar problem to solve?
I take on remote freelance work as a Product Engineer — from clarifying the user problem to shipping the product.
Let's talkMore notes on how I build and what I learn along the way live on my journey blog. Read the journey blog